The Dragonfly Project

Is it really possible to build a home-based business without bugging family and friends, cold calling, or going in debt buying leads and advertising the business?

The answer is a resounding YES! And The Dragonfly Project is going to show you exactly how.

Thursday, January 04, 2007

A Look at Internet Marketing

In the few years leading up to 2006, the quickest way to make money on the Internet was to write an eBook that provided some "secret" to making money on the internet. The Internet Marketer would write killer advertisments and sales pages to promote their book and then charge a small fee from $20 to $50 and up for the material, often enlisting affiliates to help them market the material.

This strategy has become more and more difficult for people to duplicate as the Internet has become proliferated with "Secrets" and "Success Formulas".

In order to make money the Internet Marketer had to develop better ads and sales pages to stay ahead of the competition. Ultimately, the target market for this type of material was other Internet Marketers. A few leaders emerged and the rest continued to spend their hard earned dollars trying to catch up by buying the next greatest product.

The overall effect is that the market is collapsing on itself. Internet Marketers are now giving away their "secrets" just in order to get subscribers. As predicted, Internet Marketing to Internet Marketers is dead.

The year 2006 has been "The Year of the Giveaway".

The good news is that the cost of internet marketing systems is being driven to zero. It is now possible to get a "business in a box" for free. These are various package systems that include pre-written sales pages, autoresponders, email opt-in forms, web hosting, and payment processing. These are the very tools that you can use to propel your business to success.