How Does It Work?

Let me start by saying that the systems and tools used in The Dragonfly Project are NOT related to my primary business. In fact, nowhere in this blog or on The Systems Approach blog is my primary business mentioned. If you are looking for your first "business opportunity" or to add an additional income stream to your portfolio, then please feel free to ask what I use. I do not pursue people to join my business. The only people I speak to about my business are those that are interested enough to ask.

Why do I not directly promote my primary business? Because these are considered "back-end" products and services. Much has been written recently and is freely available on the Internet regarding this topic, so I will not go into too much detail here. The general topic heading for this is the "funded proposal" concept, which is extremely popular due to it's success. A funded proposal is simply a way to cover your up front marketing expenses by offering a low cost item with appeal to a wide audience. With a successful funded proposal system, you can market your back-end products or services at no cost.

Why are these things important? In my experience, the #1 reason people fail in Network Marketing is a lack of proper training on marketing and promotion. It is a marketing business pursued by people with little or no experience in marketing. They are first "sold" on a great opportunity to make income by just getting three to get three to get three. Then they are told to make a list of everyone they know and start "selling" them on the same thing.

That process is BACKWARDS! Yes, it can and does work, but not very well. The facts show that the traditional process leads to a very high failure rate. It is like pushing a boulder up a hill. You push and push hoping to get to the top of the hill so that it will roll down the other side on it's own.

Now picture this. You start out on top of the hill with a small rock and then give it a little tap down the hill. The rock picks up momentum on its own and grows into a large boulder as it effortlessly rolls down the hill. This is what happens with FORWARD MARKETING.

Remember the Marketing Model we looked at in the Systems Approach to Marketing?




Most new Network Marketers start on the right side of this model with their product or service, and then work toward the left to try and build their business. This right-to-left approach is what is backward. They find themselves spending a lot of money first on their products, then on buying leads or costly advertising and are quickly in a negative cash flow situation before ever really getting started.

Instead, by moving from left-to-right as you build your business you are doing forward marketing. You are building a steady stream of prospects for your business BEFORE you start spending money out of pocket. This makes it possible for you to create a positive cash flow and stay in the game long enough to build your business. By teaching your team to do the same, you are ensuring their success and eliminating the "fall out" from your organization.

It is critical to make sure that any money you spend early on is put to work finding and tapping into your target market. Also, you must make sure that the money you spend up front is quickly recovered so that you always retain positive cashflow.

When you follow the steps presented here in The Dragonfly Project, you will definitely be in a positive cash flow position as you build your business. The steps are presented in a particular order for this very reason.

Follow the Table of Contents on the right side of this blog to ensure that you are following these steps in the proper order.

Let's get started.