The Dragonfly Project

Is it really possible to build a home-based business without bugging family and friends, cold calling, or going in debt buying leads and advertising the business?

The answer is a resounding YES! And The Dragonfly Project is going to show you exactly how.

Tuesday, January 09, 2007

Forward Marketing

In a previous post, titled "How Does It Work?", we looked at the #1 reason most people fail in Internet and Network Marketing. That flaw is what I refer to as "Backward Marketing."

Most traditional Network Marketing companies cost a sizable chunk of money right up front, which puts pressure on you to make sales. That pressure adds to the failure rate. People will NOT buy from you if you are desperate...the harder you try, the worse the results. The traditional marketing methods of most these companies leads to frustration and failure 95% of the time.

They start by "selling" you on something that will probably cost $100 to $200 just to get started, and then require a budget of $150 to $200 per month to promote and advertise. The odds are stacked against you. People do NOT like to cold call, and family and friends do NOT want to be bothered with your opportunity.

"Forward Marketing" reverses that trend and eliminates cold calling, expensive advertising, and failure. With forward marketing you will learn how to market and build a team, THEN promote your primary business. You will stay in positive cash flow from the start and so will your team.

When using a Forward Marketing approach, most of your attention is focused on the front end of your business... the traffic and leads. In effect you have two businesses.

1. Your traffic and lead business, and
2. Your primary or "money" business

Both aspects are crucial for success. You must have traffic and you must have a way to convert that traffic to income. If what you are promoting does not convert, then all the traffic in the world will not help.

Now...here is one of the best kept "secrets" in this business. Did you know that you can actually create income from your front-end traffic and lead business?

You can if you do it right!

There is one tool used in internet marketing that, above all others, is extremely useful for converting traffic into paying customers. And that tool is an autoresponder. When you use an autoresponder to stay in contact with your customers and build a relationship with them, your conversions to sales will increase.

Fortunately, an autoresponder service does not cost an arm and a leg... and if you have been reading along in this blog you already know that I use and recommend TrafficWave as the autoresponder of choice.

When you teach other people to use an autoresponder for THEIR business, you are growing a continuous residual income while you build YOUR business!

OK...back to the front end and forward marketing...

Here is my favorite source of traffic and leads:

FREE Traffic for Life

The best part is that this traffic system is integrated with my autoresponder. You've got to check it out for yourself to see how powerful it truly is.

NOTE: It is NOT a sales page. There is not even a paid membership if you wanted one.