The Dragonfly Project

Is it really possible to build a home-based business without bugging family and friends, cold calling, or going in debt buying leads and advertising the business?

The answer is a resounding YES! And The Dragonfly Project is going to show you exactly how.

Monday, September 10, 2007

It's All About Marketing

Where is your focus?

One of the biggest challenges faced in online marketing is staying on track. We are presented with an enormous amount of advertising every day that targets a natural desire to find an "easier way" to succeed on the internet. And these ads can be very compelling.

But most of that advertising is designed to do one thing... suck money from your wallet.

So how do you overcome the temptation to buy into these systems that promise big bucks and retirement in six months?

The answer is actually quite simple...

Stop being a "buyer".

What I mean by that is stop thinking there is some magical or secret formula out there that is going to do your marketing for you.

Let me ask you another question.

What do Internet Marketing and Network Marketing have in common?

It's right in front of you. The MARKETING!

Before you ever consider buying into an "opportunity of a lifetime" you need to think rationally about how you are going to market it. Until you know how to do some effective marketing, just keep your money in your wallet.

So what is marketing? In simple terms "marketing" is how you find customers and draw them to you.

With internet marketing you have two basic approaches.

One is to attract targeted traffic. Provide a way for customers interested in what you are offering to find you.

A second approach is to find an existing source of traffic and then target that traffic with something you know they already want.

And THAT is the beauty of traffic exchanges. You know what they already want. More traffic.

This type of marketing is exciting and can actually be fun. It's almost child's play because you understand something they don't.

Here's how to get the most from traffic exchanges. Stop trying to sell them something they don't want. Instead GIVE them something they do want.

Learn how to build more traffic using exchanges and then teach others to do the same.

Sure there are other forms of marketing and traffic generation. But if you are just starting out this is a great place to start. Focus on the skills you need for effective marketing in traffic exchanges and then branch out to other sources only after you master this one.

Ready to get started? Go here...


To you surfing success,
Scott

PS. Check out this new splash page I am using to pull new customers from the exchanges.